Lecture 4
Business intelligence is the infrastructure and services used to gather and analyse the sources so the business makes better decisions. There are three types of data : hard data, soft data and big data. Business intelligence also helps when reacting to threats and opportunities.
From the seminar, the case study questions were fairly easy. It helped me realise what a good advertising agent YouTube is, however with consumers able to share their thoughts and ask questions. The business should be careful with this as a series of bad reviews could lead to the business having a downfall in sales and etc. However, if I a bad comment was to be left its also important to attend it in a careful manner.
From the seminar, the case study questions were fairly easy. It helped me realise what a good advertising agent YouTube is, however with consumers able to share their thoughts and ask questions. The business should be careful with this as a series of bad reviews could lead to the business having a downfall in sales and etc. However, if I a bad comment was to be left its also important to attend it in a careful manner.
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